Working as a real estate agent means working closely with your clients. You talk to them, discuss with them, consult with them, give them advice — everything. But simply doing these things is not enough. When you work in an industry where your goal is to help your client find their dream home, your relationship must go beyond business, beyond real estate: There must be genuine friendship.
It’s my mission to build a good rapport with every client my team comes across. We have to get to know them, and they need to get to know us as their chosen agents. And if we achieve good rapport, both my client and my team can definitely benefit from it. Here’s how.
1. It establishes trust.
Rapport establishes trust between you and your client. The more you get to know your client, and the more they get to know you, the easier the process. They can trust that you will find the best home for them or that you will find their house the best buyer, and you can trust them to listen to your ideas and advice. With trust bridging you and your client, you can expect a smoother process and certain success in their real estate endeavor.
2. It earns you respect.
Building rapport means you truly care for your clients. You care about their wants, their needs, their priorities, and their preferences. These things matter when it comes to something crucial as real estate, and when your client sees that you are not neglecting their opinions and thoughts, they will know they made the right choice by choosing you. By doing this, you can earn not only their trust but also their respect.
3. It allows you to practice your skills.
Building rapport with clients also gives you the chance to further practice and enhance your skills. You can practice your communication and social skills, marketing strategies and abilities, logic and reasoning, critical thinking, and more. It also helps that not all of your current and future clients are the same. By spending time getting to know them, you will have time to adjust and cater to their different personalities and preferences as you help them in their real estate endeavors.
4. It can increase sales.
Of course, building rapport with your clients can have an impact on your sales. When a customer ends up happy and satisfied with your real estate services, they can pass that along to someone else, and word-of-mouth advertising can begin to take effect, whether it be through personal communication or social media interaction. People who have heard of you and your great services can come to you for help regarding their real estate endeavors, therefore expanding your clientele, increasing your sales, and widening your connections.
5. It boosts your and your client’s confidence.
This can also boost your confidence as a real estate agent. As you continue to build rapport among current and future clients, you continue to use and improve your skills and help them towards a successful real estate transaction. Every piece of satisfactory feedback, every successful real estate process, and every grateful client is an achievement and undoubtedly brings more inspiration and confidence to your work.
Additionally, in my years of experience, I have noticed that a good rapport between you and your client gives them confidence that you will never let them down — a sense of security that every home seeker must feel toward their real estate agent.
Building rapport is about more than just sealing a deal with a client. If we do it and practice it right as real estate agents, then this can be our ticket to success — and our ticket to amazing relationships.